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norbertpiotrowski

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Strategia i marketing

dacie dodania dacie przeczytania autor tytule gwiazdkach

Brain Surfing: The Top Marketing Strategy Minds in the World - Heather LeFevre, van Uden Marissa, Bedolla Toma

Sztuka wojny. Wydanie III - Sun-Tzu (Author), Ralph D. Sawyer (Translator)

Grouped: How Small Groups of Friends are the Key to Influence on the Social Web (Voices That Matter) - Paul Adams

Contagious: Why Things Catch On - Jonah Berger

Counterintuitive Marketing: Achieving Great Results Using Common Sense - Kevin J. Clancy

Good to Great: Why Some Companies Make the Leap...And Others Don't - Jim Collins

How to Plan Advertising - Alan Cooper

Disruption: Overturning Conventions and Shaking Up the Marketplace - Jean-Marie Dru

The Anatomy of Humbug: How to Think Differently About Advertising - Paul Feldwick

The Advertising Effect: How to Change Behaviour - Adam Ferrier

Marketing Genius - Peter Fisk

Rework - Jason Fried, David Heinemeier Hansson

Marketers Are From Mars, Consumers Are From New Jersey - Bob Hoffman

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands - Douglas B. Holt, Douglas Cameron

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant - Renee Mauborgne, W. Chan Kim

Złam konwencję, czyli jak stworzyć wielką markę - Grzegorz Kosson

Marketing 3.0: From Products to Customers to the Human Spirit - Philip Kotler

Tworzenie modeli biznesowych. Podręcznik wizjonera - Yves Pigneur, Alexander Osterwalder

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